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001 -Identificacion Principal del registro
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Identificacion Principal del registro
INGC-MON-00574
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003 -Control Number Identifier
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Control Number Identifier
AR-LpUFI
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005 -LAST MODIFICATION DATE
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LAST MODIFICATION DATE
20180628134521
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008 -CONTROL FIELD
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CONTROL FIELD
060510s1969 |||a fr||||| |0 0|spa d
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Kotler, Philip.
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245 -TITLE STATEMENT
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a
Title
Dirección de mercadotecnia :
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b
Remainder of title
Análisis, planeación, implementación y control
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
México :
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b
Name of publisher, distributor, etc
Prentice Hall,
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c
Date of publication, distribution, etc
1969.
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300 -PHYSICAL DESCRIPTION
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500 -GENERAL NOTE
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a
General note
La 8a. ed. de 1996 (Inv. Q1610) FALTA
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505 -FORMATTED CONTENTS NOTE
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a
Formatted contents note
Análisis de las oportunidades de mercadotecnia;Organización de la actividad de mercadotecnia;Planeación del programa de mercadotecnia;Control del esfuerzo de mercadotecnia
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
MERCADOTECNIA
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
MARKETING
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
PLANEAMIENTO
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
CONTROL
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942 -Biblioitem information
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929 -Medio de adquisicion
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a
descripción
Q1610 Ubic.:658.8 KOT;30360 DON FRANKLIN
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970 -Generacion del registro
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a
Descripción
Registro convertido en forma automatizada
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