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001 -Identificacion Principal del registro
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Identificacion Principal del registro
INGC-MON-08892
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003 -Control Number Identifier
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Control Number Identifier
AR-LpUFI
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005 -LAST MODIFICATION DATE
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LAST MODIFICATION DATE
20040907000000
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008 -CONTROL FIELD
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CONTROL FIELD
060510s1993 |||a fr||||| |0 0|spa d
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
International Standard Book Number
9701009606
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Kinnear, Thomas C.
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245 -TITLE STATEMENT
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a
Title
Investigación de mercados :
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b
Remainder of title
un enfoque aplicado
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250 -EDITION STATEMENT
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a
Edition statement
4a.ed
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Mexico :
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b
Name of publisher, distributor, etc
McGraw-Hill,
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c
Date of publication, distribution, etc
1993.
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300 -PHYSICAL DESCRIPTION
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
MERCADOTECNIA
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
INVESTIGACION DE MERCADOS
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
TOMA DE DECISIONES
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
DISEÑO DE LA INVESTIGACION
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
FUENTES DE DATOS
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
RECOLECCION DE DATOS
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
PLAN DE MUESTREO
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
ANALISIS DE DATOS
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Taylor, James R.
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942 -Biblioitem information
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929 -Medio de adquisicion
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a
descripción
Q1378 Ubic.:339.13 KIN Ej.1 PRES COM
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970 -Generacion del registro
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a
Descripción
Registro convertido en forma automatizada
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