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001 -Identificacion Principal del registro
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Identificacion Principal del registro
INGC-MON-12852
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003 -Control Number Identifier
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Control Number Identifier
AR-LpUFI
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005 -LAST MODIFICATION DATE
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LAST MODIFICATION DATE
20071114094703
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008 -CONTROL FIELD
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CONTROL FIELD
060510s1970 |||a fr||||| |0 0|spa d
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Levy, Alberto R.
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245 -TITLE STATEMENT
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a
Title
Estrategia de comercialización
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Buenos Aires :
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b
Name of publisher, distributor, etc
Macchi,
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c
Date of publication, distribution, etc
1970.
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300 -PHYSICAL DESCRIPTION
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505 -FORMATTED CONTENTS NOTE
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a
Formatted contents note
Teoría de los sistemas y de su acción;Modelo general de comercialización;Teoría microeconómica de la competencia perfecta;Posiblilidades de aplicación en nuestro medio de herramientas modernas de comercialización;Objetivización;Investigación;La estrategia del producto;La estrategia del precio;La estrategia de la comunicación;La estrategia de la logística;La estrategia integrada
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
ECONOMIA
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
TEORIA DE LOS SISTEMAS
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
DEMANDA
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
COMERCIALIZACION
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
OLIGOPOLIO
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
PRODUCTO
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
PRECIO
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942 -Biblioitem information
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970 -Generacion del registro
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a
Descripción
Registro convertido en forma automatizada
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