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001 -Identificacion Principal del registro
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Identificacion Principal del registro
INGC-MON-05408
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003 -Control Number Identifier
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Control Number Identifier
AR-LpUFI
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005 -LAST MODIFICATION DATE
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LAST MODIFICATION DATE
20071101112203
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008 -CONTROL FIELD
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CONTROL FIELD
060510s1996 |||a fr||||| |0 0|spa d
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
International Standard Book Number
9505373554
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Frydman, Andrés.
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245 -TITLE STATEMENT
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a
Title
Z marketing II :
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b
Remainder of title
haciendo servicios exitosos
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250 -EDITION STATEMENT
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a
Edition statement
2a. ed
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Buenos Aires :
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b
Name of publisher, distributor, etc
Macchi,
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c
Date of publication, distribution, etc
1996.
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300 -PHYSICAL DESCRIPTION
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a
Extent
404 p. + 1 disquette
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505 -FORMATTED CONTENTS NOTE
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a
Formatted contents note
PARTE I. El desarrollo de un proyecto de servicios;PARTE II. Motivos por los cuales debemos planificar estratégicamente el servicio;PARTE III. Una metodología de desarrollo estratégico de servicios
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
EMPRESAS
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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Topical term or geographic name as entry element
MARKETING
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
CLIENTES
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942 -Biblioitem information
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929 -Medio de adquisicion
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970 -Generacion del registro
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a
Descripción
Registro convertido en forma automatizada
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