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001 -Identificacion Principal del registro
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Identificacion Principal del registro
INGC-MON-13164
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003 -Control Number Identifier
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Control Number Identifier
AR-LpUFI
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005 -LAST MODIFICATION DATE
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LAST MODIFICATION DATE
20180718103344
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008 -CONTROL FIELD
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CONTROL FIELD
060510s2002 |||a fr||||| |0 0|spa d
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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International Standard Book Number
970686198X
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100 -MAIN ENTRY--PERSONAL NAME
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Personal name
Ferrell, O. C.
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245 -TITLE STATEMENT
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Title
Estrategia de marketing
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250 -EDITION STATEMENT
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Edition statement
2da. ed.
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
México :
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b
Name of publisher, distributor, etc
Thomson,
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Date of publication, distribution, etc
2002.
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300 -PHYSICAL DESCRIPTION
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505 -FORMATTED CONTENTS NOTE
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Formatted contents note
Planeación estratégica de marketing;Análisis situacional y del entorno;Análisis SWOT: esquema para el desarrollo de la estrategia de marketing;Segmentación de mercado, marketing meta y posicionamiento;Establecimiento de relaciones con los clientes mediante calidad, valor y satisfacción;Estrategia de producto;Creación de una estrategia de fijación de precios;Administración de la cadena de distribución y suministro;Comunicaciones integradas de marketing;Instrumetación y control de marketing;Casos
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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Topical term or geographic name as entry element
MARKETING
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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Topical term or geographic name as entry element
MERCADO
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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Topical term or geographic name as entry element
CALIDAD
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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Topical term or geographic name as entry element
MERCADOTECNIA
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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Topical term or geographic name as entry element
PLANES DE MARKETING
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700 -ADDED ENTRY--PERSONAL NAME
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Personal name
Hartline, Michael D.
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700 -ADDED ENTRY--PERSONAL NAME
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Personal name
Lucas, George H.
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942 -Biblioitem information
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970 -Generacion del registro
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Descripción
Registro convertido en forma automatizada
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